Marela Glavaš

I'm a brand strategist and copywriter with six years' agency experience, helping brands work out what they stand for and say it in a way that makes the right people care.

Before I officially earned the title 'Brand Strategist', I spent the early part of my career in museums, galleries and libraries — developing public programmes at Auckland War Memorial Museum, the Wallace Arts Trust and Tāmaki's Central City Library. Sold-out museum panel discussions. A New Zealand Fashion Week runway show in a public library. Programmes for migrant and refugee rangatahi in an historic art gallery. Often-quiet spaces, filled with the voices of a community.

Even in those early years, I've always been a brand strategist. The job was always to take something complex, unfamiliar or easily ignored, and make people care enough to show up. The context moved from galleries to brands but the instinct remains the same.

A fine arts degree in sculpture and a bachelor of arts in art history and education provided training in how meaning is made and how an audience receives it.

Always learning, always asking questions.
Finding clarity through curiosity.